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This qualification will introduce you to the skills that are required to plan, organise and evaluate events by developing their knowledge and understanding. Areas covered include marketing methods and resources, market research, human resources, communication and customer service relevant to events.
Unit 1: Planning an event
Section 1: The extent of the events industry
Section 2: The scope of the event planner role
Section 3: Planning an event
Section 4: Planning for contingencies
Section 5: The need for health, safety and security measures.
Unit 2: Reviewing and evaluating an event
Section 1: The importance of review and evaluation
Section 2: The sources of information available for evaluating an event
Section 3: The range of tool available for event evaluation
Section 4: Planning the evaluation of an event.
Unit 3: Marketing and market research for event planning
Section 1: Understand why market research is important
Section 2: The methods and resources available for marketing
Section 3: Planning the marketing of an event.
Unit 4: Planning human resources for events
Section 1: Understand how an event is managed
Section 2: Understand the team which contribute to an event
Section 3: Understand the human resource requirements for an event.
Unit 5: Communication and customer service for events
Section 1: Understand the importance of communication at events
Section 2: Understand equality and diversity in relation to events
Section 3: Understand why customer service is important at an event
Section 4: Produce guidance on expected standards of customer service for staff use.
How will I learn?
Students are provided with a comprehensive set of online learning materials which they work through via an e-platform. For each module this provides tutorials, practice assessment and interactive tasks so the tutor and student can assess progress.
To study this course you must meet the following criteria:
- You must be aged 19 years or over as of 31/08/2020
- You must have lived in the EU for the last three years
- You must currently reside in England
- You understand that this is a Level 2 qualification and a level of English and Maths is beneficial to completing
- You understand the typical duration of this course is 12 weeks and self-commitment should be made to allow yourself to provide detailed responses to the assignments
For more information about this course please email [email protected].
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This course offers simpler and safer online enrolment requests, which means in a matter of minutes you can submit an enrolment request to us. However please be aware that upon submitting your enrolment form you are not guaranteed to be accepted. A number of our courses require assessments, qualification checks or simply a conversation with you before we can confirm your enrolment.
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