Download course information in PDF format

Summary

3 modules developed by the BCS (The Chartered Institute of IT) are delivered as part of the Digtal Marketer Standard including Principles of Coding, Marketing Principles, Digital Marketing Business Principles. With a typical 2 year programme consisting of these 3 knowledge modules, learners can expect detailed thery sessions either in the classrom or online as well as on-site assessment and skills development. British Computer Society Membership is gained on completion. Digital Marketing Assistant, Digital Marketing Executive, Digital Marketing Co-ordinator, Campaign Executive, Social Media Executive, Content Co-ordinator, Email Marketing Assistant, SEO Executive, Analytics Executive, Digital Marketing Technologist. The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT Manager.