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Dates and Enrolment for this course here:
Use online and social media platforms to design, build and implement campaigns and drive customer sales. Employers likely to use this Apprenticeship Standard include:
- Large IT businesses
- The armed forces
- Small and medium-sized specialist IT businesses
- Large non-IT businesses
- Small and medium-sized non-IT businesses
The actual job role of the apprentice will vary significantly from one employer to the next.
The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT Manager.
Typical Job Roles
Digital Marketing Assistant, Digital Marketing Executive, Digital Marketing Co-ordinator, Campaign Executive, Social Media Executive, Content Co-ordinator, Email Marketing Assistant, SEO Executive, Analytics Executive, Digital Marketing Technologist.
Individual employers will set the selection criteria, but this might include GCSEs, A levels, a level 2 apprenticeship or other relevant qualifications, relevant experience and/or an aptitude test with a focus on functional maths. Employers are likely to be looking for a proven passion for digital and social media.
The duration of this apprenticeship is typically 18 months.
Resources will be available through Smart Assessor, the e-portfolio platform used by the college for apprentices.
Individual employers will set the selection criteria, but this is likely to include five GCSEs, (especially English, Mathematics and a Science or Technology subject); a relevant Level 2 Apprenticeship; other relevant qualifications and experience; or an aptitude test with a focus on IT skills.
English and Maths
Level 2 English and maths will need to be achieved, if not already, prior to taking the end point assessment.
This apprenticeship is recognised for entry on to the Register of IT Technicians and those completing their apprenticeships are eligible to apply for registration. Completion of the apprenticeship would also allow access to join as an Affiliate (Professional) member of the CIM (Chartered Institute of Marketing) and/or Associate membership of BCS.
There are three Knowledge Modules within this
1. Principles of Coding
2. Marketing Principles
3. Digital Marketing Business Principle
Apprentices must also achieve one internationally recognised vendor or professional qualification. SGS propose to deliver the CIW Social Media Strategist qualification..
Technical Competencies, Knowledge, Skills and Behaviours.
A Standard contains a list of the technical competencies, knowledge, skills and behaviours an apprentice will need to have learned by the end of their apprenticeship.
- Written communication: applies a good level of written communication skills
- Research: analyses and contributes information on the digital environment to inform short and long term digital communications strategies and campaigns
- Technologies: recommends and applies effective, secure and appropriate solutions using a wide variety of digital technologies and tools over a range of platforms and user interfaces to achieve marketing objectives
- Data: reviews, monitors and analyses online activity and provides recommendations and insights to others
- Customer service
- Problem solving
- Analysis: understands and creates basic analytical dashboards using appropriate digital tools
- Implementation: builds and implements digital campaigns across a variety of digital media platforms
- Applies at least two of the following specialist areas: search marketing, search engine optimisation, e mail marketing, web analytics and metrics, mobile apps and Pay-Per-Click
- Uses digital tools effectively
- Digital analytics: measures and evaluates the success of digital marketing activities
- Interprets and follows: latest developments in digital media
technologies and trends
marketing briefs and plans company defined ‘customer standards’
- Can operate effectively in all relevant environments
Technical Knowledge and Understanding
- Understands the principles of coding
- Understands and can apply basic marketing principles
- Understands and can apply the customer lifecycle
- Understands the role of customer relationship marketing
- Understands how teams work effectively to deliver digital marketing campaigns and can deliver accordingly
- Understands the main components of Digital and Social Media Strategies
- Understands the principles of all of the following specialist areas: search marketing, search engine optimisation, e mail marketing, web analytics and metrics, mobile apps and Pay-Per-Click and understands how these can work together
- Understands the similarities and differences, including positives and negatives, of all the major digital and social media platforms
- Understands and responds to the business environment and business issues related to digital marketing and customer needs
- Understands and follows digital etiquette
- Understands how digital platforms integrate in to the working environment
- Understands and follows the required security levels necessary to protect data across digital and social media platforms
Underpinning Skills, Attitudes and Behaviours
- Logical and creative thinking skills
- Analytical and problem-solving skills
- Ability to work independently and to take responsibility
- Can use own initiative
- A thorough and organised approach
- Ability to work with a range of internal and external people
- Ability to communicate effectively in a variety of situations
- Maintain productive, professional and secure working environment
20% Off-The-Job Training
“Off-the-job training is a statutory requirement for an apprenticeship. It is training which is received by the apprentice, during the apprentice’s normal working hours, for the purpose of achieving the knowledge, skills and behaviours of the apprenticeship.”
Off-the-job training is about upskilling an individual to reach full occupational competency, not accrediting their existing skills.
Overview of Assessment
On Programme Assessment
Technical knowledge and understanding is assessed on programme through a combination of Ofqual-regulated Knowledge Modules and a specified vendor qualification. These must be passed before the end point assessment can take place.
End Point Assessment
The decision as to when an apprentice is ready to cross the threshold from learning and formativ
Course information last updated: Friday 22nd January 2021 @ 8.30am (2 days ago)